Corey at a laptop by tall factory windows over the Toronto skyline, in black and white.

Your Work Impacts the World. Your Brand Should Show It.

A brand and website as deep as your message, built to take you from best-kept secret to the go-to authority in your space.

Apply for a Transformation See how it works

17 YearsBuilding personal brands
125M+Combined client audience
13B+Combined client video views
55,000+Hours spent building brands

Work Corey did before Realms, as Branded By Corey (opens in a new tab).

Known in Your Circle. Not Yet in Your Category.

A close crop of a woman's face in warm light, eyes closed.

A hand resting on a bare shoulder, in black and white.

The people who have sat with you already know. Clients, students, readers. They leave changed, and they tell their friends.

Then someone new finds you online, and you look smaller than your work. A bio that could belong to anyone. A link page. A site that lists sessions when you have built a whole way of seeing.

Nothing is wrong with your work. Your brand is still dressed as the person you were when you started.

You want strangers to understand you the way your clients already do. Be seen. Be trusted. Be chosen.

Jay Shetty smiling, in a grey t-shirt against a dark backdrop. — Jay ShettyJay and Corey collaborated to roll out the brand identity for his personal brand and podcast, alongside other projects.

Audience is each person's combined followers across platforms, checked October 2026. Combined video views pair verified YouTube totals with each creator's own published cross-platform figures. These numbers describe the size of the voice, not a result of working with Corey.

The Brand World Transformation

Everything you have built, said in one voice and carried by one world. Four parts, made together.

Your Message, Clarified
What you stand for, who it is for, and the one sentence that sounds like you on your best day.
Your Identity
Logo, type, colour and photo direction, drawn from who you already are rather than from a trend.
Your Website
Your brand world online, built to turn attention into a relationship: the first email, the first call, the first booking.
Your Content System
A simple rhythm for showing up in your own voice, so you never start from a blank page.

You apply
A short application. Corey reads every one.
We talk
A call about your message, your people and the scope.
We build
Your world, made with you, and yours to edit.

Scoped to you. We talk numbers on the call.

Apply for a Transformation

The Work, Since Realms

Heidi Barkwell

Laughter yoga teacher and author

“Lifeguard turned Laugh Guard.”

Heidi calls herself a Lifeguard turned Laugh Guard. She had a method, a book and a room full of people who left lighter. We started with strategy: her positioning, offers and voice, drawn from three consultations and her book.

A visual identity with a palette drawn from her own photographs; 57 of her photos, none repeated.
The website, then six offer pages, a club page and a free first chapter.
Email signup and welcome emails wired in.

Visit heidibarkwell.com

Screens: heidibarkwell.com and her design system, designed and built by Corey.

Dr. Yasin Choudry

Psychiatrist and author

His message is simple: “Nothing is wrong with you. You’re wired differently.” His site brings his story, podcast, assessment and masterclass into one place, with a lead magnet for his book.

Visit dryasinchoudry.com

Screens: dryasinchoudry.com and his brand guide, designed and built by Corey.

See all the work

Prince Ea smiling with his arms crossed, in a sage zip top. — Prince EaPrince Ea and Corey have worked together since 2015, from rolling out his brand identity to social media campaigns and product launches.

A hand and forearm resting on dark cloth, in warm sepia.

Made for Voices With Depth

This is for you if

You coach, teach, heal, write or create in health and wellness.
People who meet you get it. People who find you online do not, yet.
You have a message, maybe a method or a book, that your brand does not carry.
You are ready to look like who you have become.

It is not for you if

You want a template by Friday.
You want followers more than trust.
You want us to invent numbers, reviews or results. We won’t.

Corey writing in a notebook at a cafe table.

Hey, I'm Corey Johnson.

A 17-year brand architect, working behind the scenes with leaders impacting over 125 million people.

For 17 years Corey has helped founders and thought leaders transform, grow and monetize their brands.
He launched his first brand identity agency as a teenager in 2009, and has since worked behind the scenes with some of the most influential voices on the internet.
Realms is his studio. He reviews every concept and takes every call himself.

Read the full story